Aleatha Singleton

Experience

Continental Airlines : Houston TX / Chicago IL : 2010 - Present
Contract Interactive Designer
Defines, documents and maintains the visual user interactions for various platforms including web, mobile and kiosk. Helps conduct usability studies on new feature launches. Researches responsive design and futureproofing utilizing latest web standards including HTML5, CSS3, media queries and jquery. Maintains digital libraries of web design patterns and competitive analysis.

• Accomplishments:
• Created and coded a suite of modular email components that can be utilized across various landing pages and email layouts.
• Worked with Creative Services team to create a suite of standard image sizes that can be utilized across various web and email designs.
• Wrote documentation for guidelines on the selection and use of destination and campaign imagery.
• Wrote best practices documentation regarding findings from rigorous testing of email coding across various clients.

Hands of Grace Ministries : Houston / Bellville TX : 2007 - 2011
Board of Directors – Director of Communications / Design
Not-for-profit. Provide strategic direction and leadership to all communications functions in support of the Ministry’s vision, mission and core values. Web and graphic design standards. Branding and marketing collateral. News writing, reporting and editing. Communications planning and logistics utilizing new media.

AS Design Studio : Houston TX : 2007 - 2010
Owner – Web / Graphic Design / Illustration
Corporate branding, web content flow, marketing collateral, ecommerce consulting, site redesign, iPhone apps, mobile web, concept development and implementation.

• Clients included:
• Katy Lee’s Donuts & Kolaches – Logo, Graphic and Web Design, Menu, Signage, Novelties
• EPIC Ministries Network – Web Design

Mexico Travel & Life Magazine : Houston TX : 2007 - 2009
Web Designer
Mexico Travel & Life Magazine is a travel magazine focusing exclusively on travel and tourism in Mexico. Created website from concept to completion including content flow and graphics. Responsible for maintenance of content and subscription orders placed online.

Houston Rockets : Houston TX : 2003 - 2006
Retail eCommerce Manager
Managed ecommerce operations, content and graphic direction, as well as design and layout for ecommerce website.

• Accomplishments:
• Created the entire ecommerce website and order fulfillment process from concept to completion.
• Educated upper management of the necessity and benefits with upgrading the website and fulfillment process.
• Coordinated with different departments as well as the NBA league in order to expand the customer experience outside the walls of the arena and onto the Internet.

LBD Interactive : Houston TX : 1999 - 2003
Owner and Senior Designer
Site architecture and concept development. User interface design, graphic design. Site redesign, maintenance and updates. Custom ebusiness and ecommerce solutions including custom Yahoo stores, credit card transactions and shopping carts. Multimedia including flash, shockwave, streaming audio and video.

• Customers and project scope included:
• Fellers Advertising – Web Designer
  Worked with Art Department on the Igloo site redesign and assisted with graphic editing and layouts.
• Ashford.com – Graphic Designer
  Worked with Creative Department on site redesign and assisted with graphic editing and layouts.
• Retail Information Systems – Graphic / Web Designer
  Web Design, Multimedia Promotional CD, Multimedia Training CD, Logo Design, Brochures, CD Packaging, Business Cards, Newspaper and Magazine Ads

Luggage & Leather : Houston TX : 1997 - 1999
Administrative Assistant / Web Designer
Website design and layout, magazine and newspaper ads, content development, software troubleshooting, training and tech support contact liaison, inventory physicals

• Accomplishments:
• Improved receiving, accounts payable, and interoffice communications procedures
• Developed initial web and ecommerce presence.